> ## Documentation Index
> Fetch the complete documentation index at: https://docs.haloxlabs.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# GEO: AI answer visibility and HaloX AI signals

> GEO manages whether a brand is mentioned, considered as a source, and cited in AI answers. Learn how HaloX separates AI, mention, source, and citation signals.

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  <img src="https://mintcdn.com/afterworklab/5NGf7Fi0rCLZYAc3/images/concepts/page-thumbnails/en-glossary-geo.png?fit=max&auto=format&n=5NGf7Fi0rCLZYAc3&q=85&s=6a51a38771f421c91678782ae3a241bd" alt="HaloX glossary page for GEO: AI answer visibility and HaloX AI signals" width="1600" height="900" data-path="images/concepts/page-thumbnails/en-glossary-geo.png" />
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## What does it mean?

GEO (Generative Engine Optimization) is the operating discipline for making a brand visible, mentioned, sourced, and cited in AI answers.

## How HaloX uses it

| HaloX view                | What to check                                | Decision                                                       |
| ------------------------- | -------------------------------------------- | -------------------------------------------------------------- |
| Keyword Status / Analysis | Keyword-level search and AI signals          | Separate ranking, AIO, and question-demand issues.             |
| Prompt Status             | M/S/C state by tracked question              | Find whether the signal stops at mention, source, or citation. |
| Prompt Analysis           | Coverage and competitor comparison by engine | Decide which prompt set or engine to fix first.                |
| Citation Tracking         | Source domains, URLs, counts, and share      | Check which pages become AI-answer evidence.                   |

## Decision examples

| State                                         | Meaning                                          | Next action                                                             |
| --------------------------------------------- | ------------------------------------------------ | ----------------------------------------------------------------------- |
| Mention exists but citation is missing        | The brand appears, but source ownership is weak. | Strengthen answer-ready paragraphs, evidence links, and page structure. |
| Competitors own the source share              | Competitors are selected as evidence more often. | Compare competitor cited pages with your missing source pages.          |
| Coverage is low in one engine or prompt group | The average hides a specific gap.                | Inspect the weak engine or question group separately.                   |

## Related docs

<CardGroup cols={2}>
  <Card title="Prompt Status" icon="message-square" href="/en/features/prompt-status">Check M/S/C status by question.</Card>
  <Card title="Prompt Analysis" icon="chart-bar" href="/en/features/prompt-analysis">Compare signals by prompt set and engine.</Card>
  <Card title="Citation Tracking" icon="quote" href="/en/features/citation-tracking">Review actual source domains and URLs.</Card>
  <Card title="HaloX service metrics glossary" icon="book-open" href="/en/glossary/screen-metrics">Review all product metric definitions.</Card>
</CardGroup>