> ## Documentation Index > Fetch the complete documentation index at: https://docs.haloxlabs.ai/llms.txt > Use this file to discover all available pages before exploring further. # HaloX service metrics glossary: reading screen KPIs > Definitions, decision criteria, and screen locations for HaloX search metrics and AI-answer metrics. ## Read HaloX metrics in this order These are not generic marketing terms. They are the metrics used inside HaloX product screens. When you review a keyword or prompt, read the signals in this order: `demand → search visibility → AI answer signals → source/citation ownership → execution priority`. | Reading order | What to check | HaloX metrics | | ------------------ | ------------------------------------------------- | --------------------------------------------------------- | | Demand | Whether people search or ask about the topic | Search volume
PAA
non-brand keywords | | Search visibility | Whether your page appears in Google results | Rank
Top 10
average position
CTR | | AI answer signals | Whether the brand or source appears in AI answers | AI
AIO
mention
source
citation | | Source competition | Whether your source is selected over competitors | Citation rate
source share
competitor citations | | Execution priority | Which keyword, prompt, or page to fix this week | Quick Win
gap type
trend | ## HaloX service metrics | Metric | What it means in HaloX | Basis | How to decide | More | | ---------------- | ----------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------- | ----------------------------------------------------------------- | | Rank | Where your page appears in search results | Lower is better. Rank 1 is best; top 10 usually means first-page range. | Rank 11-15 is a near-term candidate for title, FAQ, and internal-link improvement. | [SERP](/en/glossary/serp) | | Top 10 | Number of keywords where your domain ranks in the top 10 | Counts keywords where the brand's best rank is 10 or lower. | A low share means weak first-page visibility. | [Keyword Analysis](/en/features/keyword-analysis) | | Average Position | Average rank across keywords where the brand has a detected rank | Only ranked keywords are averaged; lower is better. | Around 12 means many keywords are just outside first-page range. | [Keyword Analysis](/en/features/keyword-analysis) | | Search Volume | Size of search demand for a keyword or cluster | Monthly search demand for the keyword or cluster. | High volume and low rank means demand exists, but visibility is weak. | [Keyword Clusters](/en/features/keyword-clusters) | | Trend | Direction of change compared with a previous period | Week-over-week, month-over-month, or selected-period comparison. | Start with demand movement, then check rank or citation movement to narrow the cause. | [Weekly Report](/en/features/weekly-report) | | CTR | Click-through rate from search results | Clicks divided by impressions. | If rank is high but CTR is low, review title, description, and intent fit. | [Monitoring Dashboard](/en/features/monitoring-dashboard) | | AI | A grouped AI-related signal in keyword screens | Depending on the screen, this can mean AIO detection or AI-answer source signals. | Do not read it as one bucket. Check AIO, mention, source, and citation separately. | [GEO](/en/glossary/geo) | | AIO | Whether Google AI Overview appears and whether the brand is cited there | Combines AIO detection and brand/competitor citation. | Strong organic rank without AIO citation means AI Overview source work is still needed. | [AI Overview optimization](/en/glossary/ai-overview-optimization) | | PAA | People Also Ask questions shown in Google search results | A list of related questions collected from the keyword SERP snapshot. It is question demand, not search volume. | Many PAA questions mean there are FAQ or comparison-section candidates. | [PAA](/en/glossary/paa) | | Mention | The brand name appears in the AI answer text | Brand appears in the answer wording. | Mention without citation means brand recall exists, but source ownership is weak. | [Brand Mention](/en/glossary/brand-mention) | | Source | A page or domain considered as supporting evidence | Brand page or external material is detected as a source candidate. | Source without citation means the evidence needs stronger answer-ready structure. | [Source](/en/glossary/source) | | Citation | A URL or domain appears as a final source in the AI answer | Displayed in the answer's citation or source area. | This is the strongest GEO outcome signal. | [Citation](/en/glossary/citation) | | Citation rate | Share of AI runs where the brand is cited | Brand-cited runs divided by total runs times 100. | Shows how often the brand is selected as an AI-answer source. | [Citation Rate](/en/glossary/citation-rate) | | Source share | Brand and competitor ownership of AI-answer sources | Compares brand citation share with competitor citation share by engine. | High competitor share means competitors own source visibility. | [Share of Voice](/en/glossary/share-of-voice) | | AVI | 0-100 score summarizing brand visibility in AI search | Start with citation rate and mention share, then use coverage and citation-position quality to narrow the cause. | Start with the weakest component before acting on the score. | [AVI](/en/glossary/avi) | | Coverage | Range of tracked questions, keywords, or engines where a signal appears | Checks where the brand appears across prompts, keywords, or engines. | Low coverage means the brand disappears in some question groups or engines. | [Question Coverage](/en/glossary/question-coverage) | | Quick Win | Candidate that can improve with relatively small changes | Start with near-top keywords that have impressions but weak CTR. | Improve title, FAQ, internal links, and evidence sentences before writing from scratch. | [Keyword Analysis](/en/features/keyword-analysis) | | Gap Type | SEO and GEO strength state for a cluster | CRITICAL, GEO\_GAP, SEO\_GAP, or FORTRESS. | Decides which channel to fix first. | [Strategy Map](/en/features/strategy-map) | ## Similar metrics that mean different things | Pair | Difference | | ------------------------ | ----------------------------------------------------------------------------------------------------------- | | Mention vs Citation | Mention means the brand name appears in the answer. Citation means a URL or domain is attached as a source. | | Source vs Citation | Source is evidence AI considered. Citation is the final visible source. | | Rank vs CTR | Rank is search-result position. CTR shows whether people clicked from that position. | | Search Volume vs Traffic | Search volume is market demand. Traffic is actual visits. | | PAA vs Search Volume | PAA is a list of related questions. Search volume is the size of demand for a keyword. | | AIO vs GEO | AIO focuses on Google AI Overview. GEO covers AI answers across engines such as ChatGPT. | ## Where to check each metric | Screen | Main HaloX metrics | Decision point | | --------------------------------------------------------- | ---------------------------------------------------------------- | -------------------------------------------------------------- | | [Keyword Status](/en/features/keyword-status) | Rank, AI, search volume, trend, PAA | Track search and AI signals at the keyword level. | | [Keyword Analysis](/en/features/keyword-analysis) | Top 10, average position, AIO citation, SEO Score, Quick Win | Read search visibility and AIO opportunities together. | | [Prompt Status](/en/features/prompt-status) | M/S/C, Hidden Opportunity, Ghost Citation | Find where mention, source, and citation break by AI question. | | [Prompt Analysis](/en/features/prompt-analysis) | Brand coverage, source coverage, citation coverage, source share | Narrow the cause by prompt set and engine. | | [Citation Tracking](/en/features/citation-tracking) | Source, citation, unique domain, count, share | See which domains and pages become AI-answer sources. | | [Monitoring Dashboard](/en/features/monitoring-dashboard) | GSC clicks, impressions, CTR, average position, AI Traffic | Check whether search and AI visibility turn into traffic. | | [Strategy Map](/en/features/strategy-map) | Gap type, total volume, click upside | Decide which cluster to execute first. | | [Weekly Report](/en/features/weekly-report) | Delta, sparkline, SEO/GEO/unified score | Turn weekly movement into next actions. | ## Related docs Read search visibility and AI-answer signals in screen context. Understand how Google related questions become content questions. Understand how often the brand is selected as an AI-answer source. Continue through related concepts and product screens.