> ## Documentation Index
> Fetch the complete documentation index at: https://docs.haloxlabs.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# What to check when your brand is missing from AI search

> Diagnose why a brand is missing from ChatGPT, Perplexity, AI Overview, and other AI search answers, then turn HaloX signals into action.

<Frame>
  <img src="https://mintcdn.com/afterworklab/lupD4-jE5SvWCVgz/images/concepts/page-thumbnails/en-guides-brand-missing-in-ai-search.png?fit=max&auto=format&n=lupD4-jE5SvWCVgz&q=85&s=2b4e06197624410caae03ce4c679a594" alt="HaloX guide page thumbnail summarizing What to check when your brand is missing from AI search in five cards" width="1600" height="900" data-path="images/concepts/page-thumbnails/en-guides-brand-missing-in-ai-search.png" />
</Frame>

A brand can be missing from AI search for several reasons: AI systems may not read the site, the entity may be unclear, official sources may be weak, or competitors may have stronger evidence for comparison and buying-review prompts.

Use this guide when searches like “my brand does not appear in AI search,” “brand missing from ChatGPT,” or “AI answer brand visibility” describe the problem.

## What should you prepare

| Input               | Example                                                      | If missing                           |
| ------------------- | ------------------------------------------------------------ | ------------------------------------ |
| Brand variants      | English name, local name, product name                       | Start with customer language.        |
| Primary URLs        | Homepage, product page, comparison page                      | Use the clearest landing page first. |
| Ten problem prompts | Recommendation<br />alternative<br />comparison<br />pricing | Reuse sales or support questions.    |
| Competitors         | Direct competitors, consultants, SEO tools                   | Record names that appear in answers. |

## Execution steps

<Steps>
  <Step title="1. Separate branded and non-branded prompts">
    If the brand appears only when named directly, the issue is usually prompt coverage, source readiness, or entity strength rather than pure awareness.
  </Step>

  <Step title="2. Check crawlability and technical access first">
    Use [Site Audit](/en/features/site-audit) to review AI bot access, metadata, headings, schema, rendering, and error pages.
  </Step>

  <Step title="3. Compare mentions with citations">
    Use [Prompt Analysis](/en/features/prompt-analysis) for brand mentions and [Citation Tracking](/en/features/citation-tracking) for sources attached to the answer.
  </Step>

  <Step title="4. Turn missing prompts into content briefs">
    Use the [Content brief template](/en/guides/content-brief-template) to create definition, comparison, FAQ, and source-ready sections.
  </Step>
</Steps>

## How do you verify

| Signal            | Good sign                                                    | Next action                          |
| ----------------- | ------------------------------------------------------------ | ------------------------------------ |
| AVI               | AI Visibility Index improves for target prompt groups.       | Split causes by prompt type.         |
| Brand mention     | The brand appears in ChatGPT, Gemini, or Perplexity answers. | Check accuracy and context.          |
| Source visibility | Official or external assets become evidence candidates.      | Strengthen weak sources.             |
| Citation rate     | Target URLs appear as citations.                             | Repeat the citation-ready structure. |

## What commonly blocks progress

<AccordionGroup>
  <Accordion title="Rankings are good, but AI answers do not mention us.">
    Classic rankings and AI answer selection are different signals. AI systems also evaluate source trust, entity clarity, and answer-fit structure.
  </Accordion>

  <Accordion title="We appear in branded prompts but not recommendation prompts.">
    Treat this as non-branded prompt coverage and source readiness work. Build comparison, alternative, and buying-review content.
  </Accordion>

  <Accordion title="Which page should we fix first?">
    Start with pages AI can use to explain the brand: homepage, product overview, pricing, comparison, FAQ, and case-study pages.
  </Accordion>
</AccordionGroup>

## Start the diagnosis

Move the brand name, primary URL, competitors, and problem prompts from this guide into the HaloX app. Docs explain the decision criteria; the app shows the live scores, evidence, and report workflow.

<CardGroup cols={2}>
  <Card title="Start in the HaloX app" icon="rocket" href="https://haloxlabs.ai/app">Enter the primary URL and target prompts to create the first AI visibility baseline.</Card>
  <Card title="First 30-minute checklist" icon="timer" href="/en/introduction/quickstart">New teams should confirm the workspace, site diagnosis, and first report sentence.</Card>
  <Card title="Free diagnosis lead asset" icon="sparkles" href="/en/guides/free-ai-visibility-diagnosis">Connect AI visibility diagnosis, ChatGPT brand mention checks, and Perplexity source checks to lead capture.</Card>
  <Card title="Adoption planning" icon="route" href="/en/introduction/plans">Choose the first 30-day operating scope for internal, agency, PR, B2B, or local-brand teams.</Card>
</CardGroup>

## Related docs

* [ChatGPT brand mention check](/en/guides/chatgpt-brand-mention-check)
* [Source trust checklist](/en/guides/source-trust-checklist)
* [AI search optimization checklist](/en/guides/ai-search-optimization-checklist)