> ## Documentation Index
> Fetch the complete documentation index at: https://docs.haloxlabs.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# HaloX core concepts: GEO, AVI, citation rate, source visibility

> HaloX core concepts explain GEO, AVI, citation rate, source visibility, strategic prompt sets, and content grounding in practical AI search operating language.

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  <img src="https://mintcdn.com/afterworklab/lupD4-jE5SvWCVgz/images/concepts/page-thumbnails/en-introduction-core-concepts.png?fit=max&auto=format&n=lupD4-jE5SvWCVgz&q=85&s=e5a20e827c0ddc6bc7715da3606329a7" alt="HaloX Docs page thumbnail summarizing HaloX core concepts: GEO, AVI, citation rate, source visibility in five cards" width="1600" height="900" data-path="images/concepts/page-thumbnails/en-introduction-core-concepts.png" />
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HaloX is a GEO platform for operating how a brand is **discovered, mentioned, sourced, and cited** inside AI search answers. Traditional SEO manages visibility on search result pages. HaloX adds the AI answer layer: how ChatGPT, Gemini, Perplexity, Google AI Overview, and similar engines describe the brand and which sources they trust.

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  <img src="https://mintcdn.com/afterworklab/eVSUpV2ES5tQiBYU/images/app/dashboard-full-sidebar.png?fit=max&auto=format&n=eVSUpV2ES5tQiBYU&q=85&s=65bf6c918eb0bb819c2346e84745cb68" alt="HaloX dashboard and sidebar" width="1280" height="633" data-path="images/app/dashboard-full-sidebar.png" />
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*HaloX dashboard and sidebar*

## The operating loop

<Steps>
  <Step title="1. Diagnose the foundation">
    Use Site Audit to check web health, bot access, schema, metadata, performance, and page issues.
  </Step>

  <Step title="2. Measure AI visibility">
    Read AVI, citation rate, source visibility, brand mentions, and question coverage together.
  </Step>

  <Step title="3. Prioritize prompt and keyword clusters">
    Separate branded, non-branded, comparison, buying-review, local, and vertical questions.
  </Step>

  <Step title="4. Execute content and source work">
    Use Content Factory to create definitions, FAQs, comparison tables, evidence blocks, and citable pages.
  </Step>

  <Step title="5. Report weekly movement">
    Track the same prompt sets and metrics over time so teams can explain what changed and what to do next.
  </Step>
</Steps>

## Who uses HaloX?

| Team                            | Main question                                                 | Start here                             |
| ------------------------------- | ------------------------------------------------------------- | -------------------------------------- |
| Marketing and SEO               | How do we connect SEO and AI search optimization?             | Site Audit, keyword clusters           |
| PR and brand                    | How does AI describe our brand and which sources does it use? | AVI, Citation Tracking, weekly reports |
| Agencies                        | How do we package GEO/AIO for customer proposals?             | Customer scenarios, agency guide       |
| B2B SaaS                        | Do we appear in non-branded and comparison questions?         | Prompt Analysis, Content Factory       |
| Local and multi-location brands | How do we manage regional prompts and branch URLs?            | Local GEO guide, Strategy Map          |

## Recommended reading path

<CardGroup cols={2}>
  <Card title="Product map" icon="map" href="/en/features/overview">See how the app surfaces connect.</Card>
  <Card title="Guides" icon="list-checks" href="/en/guides/index">Choose a workflow by situation.</Card>
  <Card title="Glossary" icon="book-open" href="/en/glossary/index">Understand GEO, AVI, AEO, AIO, and LLMO terms.</Card>
  <Card title="Reports" icon="file-chart-column" href="/en/guides/reports">Turn movement into customer or executive reporting.</Card>
</CardGroup>

## Meeting-ready sentence

> “HaloX helps teams operate how their brand is discovered, mentioned, sourced, and cited inside AI search answers through diagnosis, strategy, content execution, and weekly reporting.”

## Core terms

| Term                 | Meaning                                                     | HaloX area                       |
| -------------------- | ----------------------------------------------------------- | -------------------------------- |
| GEO                  | Operating AI answer visibility                              | Dashboard, Strategy Map, reports |
| AVI                  | AI Visibility Index                                         | Dashboard KPI                    |
| Citation rate        | How often AI answers attach target sources                  | Citation Tracking                |
| Source visibility    | Whether owned and external assets can become answer sources | Citation Tracking, Site Audit    |
| Strategic prompt set | Repeatable questions to monitor                             | Prompt Analysis                  |
| Content grounding    | Content structure AI can reuse                              | Content Factory                  |