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HaloX glossary page for SERP: search result screen and HaloX ranking criteria

What is SERP?

SERP is the Google search results page for a keyword. In HaloX, each keyword SERP snapshot is evidence for rank, Top 10 visibility, AI Overview, PAA, and brand or competitor domain detection.

Metrics from a SERP snapshot

Prompt Status

Check M/S/C status by question.

Prompt Analysis

Compare signals by prompt set and engine.

Citation Tracking

Review actual source domains and URLs.

HaloX service metrics glossary

Review all product metric definitions.