HaloX is a GEO platform that measures how AI systems mention, cite, and compare your brand across buyer-style questions.
What is GEO?
GEO stands for Generative Engine Optimization: improving how a brand and its content appear in AI-generated answers. Read Core Concepts →
How is HaloX different from SEO tools?
Classic SEO tools focus on rankings, links, and search traffic. HaloX focuses on AI answer visibility, citations, sentiment, and competitive presence. The two are complementary.
Do we still need SEO?
Yes. SEO remains important. HaloX adds the AI answer layer where buyers may form shortlists before clicking search results.
HaloX is an AI search visibility platform that measures how a brand is discovered, mentioned, sourced, and cited across search engines and generative AI answers, then connects those signals to site, content, and prompt-level actions.
Which screen should we show first in a customer meeting?
Start with the Dashboard — AVI overall score, SEO, AVI, web health, and citation rate — then move into Strategy Map to explain which clusters should be prioritized.
How do WikiDocs and product docs connect?
WikiDocs explain the concepts. Product docs explain where each concept appears inside HaloX. For example, citation connects to Citation Tracking, Strategy Map, and Content Factory.
Can existing diagrams be reused?
Yes, internally produced wiki/content diagrams can be reused when they do not expose customer names, private numbers, or campaign details. Sensitive diagrams should be redesigned before public publishing.