Source share: brand and competitor ownership of AI answer sources

What does it mean?

Source share, often shown as Share of Voice, compares how much of the AI answer source or citation space is owned by your brand versus competitors.

HaloX view	What to check	Decision
Keyword Status / Analysis	Keyword-level search and AI signals	Separate ranking, AIO, and question-demand issues.
Prompt Status	M/S/C state by tracked question	Find whether the signal stops at mention, source, or citation.
Prompt Analysis	Coverage and competitor comparison by engine	Decide which prompt set or engine to fix first.
Citation Tracking	Source domains, URLs, counts, and share	Check which pages become AI-answer evidence.

State	Meaning	Next action
Mention exists but citation is missing	The brand appears, but source ownership is weak.	Strengthen answer-ready paragraphs, evidence links, and page structure.
Competitors own the source share	Competitors are selected as evidence more often.	Compare competitor cited pages with your missing source pages.
Coverage is low in one engine or prompt group	The average hides a specific gap.	Inspect the weak engine or question group separately.

Check M/S/C status by question.

Compare signals by prompt set and engine.

Review actual source domains and URLs.

Review all product metric definitions.