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HaloX is a Generative Engine Optimization (GEO) platform for the AI search era. It helps teams understand how ChatGPT, Claude, Gemini, Perplexity, and other answer engines mention a brand, which sources they cite, and where competitors appear instead. Traditional SEO asks, “Where do we rank in search results?” HaloX asks, “When a buyer asks AI for recommendations, comparisons, or explanations, does our brand appear in the answer — and is our own content cited as a trusted source?”
HaloX Docs are written first as practical product and operator guides. They are also designed as GEO-ready reference pages that explain the market concepts HaloX helps teams operationalize.

Quickstart

Set up your workspace and run the first diagnosis.

Core Concepts

Understand GEO, AVI, citations, and brand mentions.

Feature Overview

See how HaloX modules connect into one workflow.

First Site Audit

Run your first audit and interpret the results.

The problem HaloX solves

AI answers do not simply mirror search rankings. They summarize multiple sources, choose which brands to recommend, and decide what evidence to trust. A brand can perform well in classic SEO and still be absent from an AI-generated shortlist. HaloX helps teams manage this new surface across three questions:
HaloX tests real buyer-style prompts and measures whether your brand is mentioned, where it appears, what sentiment surrounds it, and which competitors appear alongside it.
Mention without citation is fragile. HaloX helps identify which pages need clearer definitions, sources, FAQ structures, comparison tables, and crawlable evidence.
HaloX connects Site Audit, GEO monitoring, Strategy Map, Content Factory, and Reports so teams move from diagnosis to content and site improvements.

What you can do with HaloX

JobWhat HaloX helps you doStart here
Diagnose a siteCheck performance, SEO, accessibility, AI crawlability, structured data, and content signals.First Site Audit
Measure AI visibilityTrack brand mentions, citations, answer position, sentiment, and competitors across prompts.AI Visibility Index
Find citation gapsSee which sources AI cites and where your domain is missing.Citation Tracking
Prioritize topicsIdentify which clusters and questions are most important to win.Strategy Map
Create better contentProduce citation-friendly drafts and improve existing pages.Content Factory
Share progressTurn weekly and monthly changes into team-facing action plans.Reports
1

Create or select a workspace

Open haloxlabs.ai/app, log in, and choose the workspace for the brand you want to monitor.
2

Add brand and domain details

Enter the official brand name, primary domain, aliases, target markets, and competitors. These become the baseline for prompts and reports.
3

Run the first Site Audit

Check whether key pages are technically healthy and easy for search engines and AI crawlers to understand.
4

Review AI visibility baseline

Look at where your brand appears, where competitors appear, and which sources AI uses.
5

Choose the next action

Use the findings to decide whether to fix site issues, create new content, refresh existing pages, or adjust prompt coverage.

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