What is this feature?
AVI is the AI Visibility Index. It shows whether AI answers find the brand, use trusted sources, and cite the right pages. It is a decision point in the HaloXdiagnose → measure → prioritize → execute → report loop. Teams use it to read the current signal, split the cause, and decide the next content, source, technical, or reporting action.
HaloX app location
Inputs and outputs
| Area | What it includes | Example |
|---|---|---|
| Inputs | Site brand strategic prompts clusters source candidates | Brand name non-branded prompts competitors owned URLs |
| Signals | Scores answers sources citations web health gap types | AVI citation rate source visibility urgency GEO opportunity |
| Outputs | Next priority and reporting sentence | Technical fix content brief source work weekly report note |
What should you look at first?
1. Summarize the state in one sentence
Replace “the score is low” with a cause-based sentence such as “official citations are weak for non-branded comparison prompts.”
2. Split the cause into four work types
Move technical blockers to Site Audit. Send question gaps to Prompt Analysis, source gaps to Citation Tracking, and content gaps to Content Factory.
Main cards, tabs, or metrics
| Area | What to inspect | Decision standard |
|---|---|---|
| Current signal | Score card answer source or page issue | Baseline and week-over-week movement |
| Gap | Weak prompt source content or competitor advantage | Why the team should act |
| Priority | Urgency GEO opportunity AIO fit SEO foundation | What should happen this week |
| Next action | Content technical source or report work | Whether it can have an owner and deadline |
Practical use cases
| Situation | What to do with this feature | Output |
|---|---|---|
| Before a customer meeting | Find weak prompt sets and source gaps. | One-page diagnostic summary |
| Internal execution meeting | Choose this week’s content, technical, or source tasks. | Ticket or content brief |
| Executive/customer reporting | Explain cause and next action, with the score. | Weekly report or export |
| SEO/GEO strategy | Read SEO foundation and AI answer signals together. | Strategy Map and keyword clusters |
How to explain it in meetings
“This feature shows how far the brand travels inside AI search answers and what content, source, or technical action should happen next.” Avoid customer names, real URLs, and internal KPIs in public documentation.FAQ
Does this feature complete the decision by itself?
No. HaloX features are connected. A signal in AVI should move into Site Audit, Strategy Map, Content Factory, Citation Tracking, or weekly reporting.Do scores map directly to business results?
Most GEO metrics are leading indicators. Mentions and citations usually move first; traffic, branded search and conversion prompts are checked later.Related guides and concepts
Quickstart
Start the first 30-minute workflow.
Reading scores
Translate metrics into meeting language.
GEO glossary
Understand GEO, AVI, citation rate, and source visibility.
Reports
Turn movement into reporting language.
How AVI is calculated
AVI, or AI Visibility Index, summarizes how visible and cited the brand is in AI search on a 0-100 scale. It combines citation, mention, sentiment, coverage, and citation-position quality.| Component | Weight | What it means | Basis |
|---|---|---|---|
| Citation Rate | 35% | Share of AI-answer citations that point to the brand | Brand citations divided by total citations |
| Mention Share | 20% | Share of AI answers that mention the brand in the answer text | Latest runs where the brand is mentioned |
| Sentiment | 15% | Positive, neutral, or negative direction of brand mentions | Average sentiment score; missing values are treated as neutral. |
| Coverage | 15% | Share of active prompts with cited latest runs | Cited prompts divided by active prompts |
| Position Quality | 15% | How early the brand appears in the citation list | First citation scores highest; later positions decline; uncited equals zero. |
AVI level thresholds
| Score | Level | Meaning |
|---|---|---|
| 0-20 | Critical | The brand is barely visible in AI answers. |
| 20-40 | Low | Some signals exist, but citation and mention coverage are weak. |
| 40-60 | Medium | Baseline visibility exists, but competitors can still overtake. |
| 60-80 | High | The brand is consistently visible for important questions. |
| 80-100 | Excellent | Citation, mention, and position quality are strong. |
What AVI is not
| Item | Difference from AVI |
|---|---|
| Engine Stability | Tracks platform execution or engine error conditions. Do not read it as AVI. |
| SEO rank | Measures Google search position. AVI measures visibility inside AI answers. |
| Brand mention only | Mention Share is only one component. Mention without citation is weaker evidence. |
Example decisions
| Situation | Interpretation | Next action |
|---|---|---|
| Mention is high, but Citation Rate is low | AI answers name the brand but do not use brand URLs as sources | Strengthen official docs, cases, and FAQ evidence that can be cited. |
| Citation Rate is high, but Position Quality is low | The brand is cited, but appears late in source lists | Improve pages that answer the core prompt more directly. |
| Coverage is low | Only a narrow set of prompts can find the brand | Review prompt sets and connect missing question groups to content and sources. |
If you need the service metric definitions
Terms such asrank, search volume, trend, AI, PAA, Citation Rate, Share of Voice, and gap type are explained in the screen metrics glossary. Use it when a KPI on this page needs a plain-language definition and a link back to the screen where it appears.