The operating loop
1. Diagnose the foundation
Use Site Audit to check web health, bot access, schema, metadata, performance, and page issues.
2. Measure AI visibility
Read AVI, citation rate, source visibility, brand mentions, and question coverage together.
3. Prioritize prompt and keyword clusters
Separate branded, non-branded, comparison, buying-review, local, and vertical questions.
4. Execute content and source work
Use Content Factory to create definitions, FAQs, comparison tables, evidence blocks, and citable pages.
Who uses HaloX?
| Team | Main question | Start here |
|---|---|---|
| Marketing and SEO | How do we connect SEO and AI search optimization? | Site Audit, keyword clusters |
| PR and brand | How does AI describe our brand and which sources does it use? | AVI, Citation Tracking, weekly reports |
| Agencies | How do we package GEO/AIO for customer proposals? | Customer scenarios, agency guide |
| B2B SaaS | Do we appear in non-branded and comparison questions? | Prompt Analysis, Content Factory |
| Local and multi-location brands | How do we manage regional prompts and branch URLs? | Local GEO guide, Strategy Map |
Recommended reading path
Product map
See how the app surfaces connect.
Guides
Choose a workflow by situation.
Glossary
Understand GEO, AVI, AEO, AIO, and LLMO terms.
Reports
Turn movement into customer or executive reporting.
Meeting-ready sentence
“HaloX helps teams operate how their brand is discovered, mentioned, sourced, and cited inside AI search answers through diagnosis, strategy, content execution, and weekly reporting.”
Core terms
| Term | Meaning | HaloX area |
|---|---|---|
| GEO | Operating AI answer visibility | Dashboard, Strategy Map, reports |
| AVI | AI Visibility Index | Dashboard KPI |
| Citation rate | How often AI answers attach target sources | Citation Tracking |
| Source visibility | Whether owned and external assets can become answer sources | Citation Tracking, Site Audit |
| Strategic prompt set | Repeatable questions to monitor | Prompt Analysis |
| Content grounding | Content structure AI can reuse | Content Factory |