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Documentation Index

Fetch the complete documentation index at: https://docs.haloxlabs.ai/llms.txt

Use this file to discover all available pages before exploring further.

HaloX is built around one shift: buyers are asking AI systems for answers, recommendations, comparisons, and summaries. To win in that environment, teams need to measure more than keyword rankings.

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GEO: Generative Engine Optimization

Generative Engine Optimization (GEO) is the practice of making a brand and its content understandable, trustworthy, and citeable for AI answer engines such as ChatGPT, Claude, Gemini, and Perplexity.
AreaSEOGEO
SurfaceSearch results pagesAI-generated answers
GoalRank and earn clicksBe mentioned, recommended, and cited
SignalsKeywords, links, page qualityEntities, evidence, sources, structured facts
MetricsRanking, CTR, clicksAVI, mention rate, citation share, sentiment
Unit of workPage and keywordQuestion, topic, brand context

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AVI: AI Visibility Index

AVI (AI Visibility Index) is a composite view of how visible your brand is in AI answers for the prompts, markets, and competitors you track in HaloX.
AVI is not a universal brand score. It is an operating metric based on your selected prompts, markets, and competitive set.
How often AI includes your brand when answering relevant questions.
How often AI cites your own domain or pages as evidence.
Whether the brand appears as a primary recommendation or only as a minor reference.
Whether AI describes the brand accurately, positively, neutrally, or with outdated context.
How often competitors appear in the same answers and where your brand is missing.

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Citation

A citation is a source that an AI answer uses or references as evidence. Citations are critical because they determine who gets authority when AI answers summarize a topic. To improve citation potential, pages should include:
  • clear definitions and summaries
  • updated dates and authorship signals
  • statistics, examples, tables, and checklists
  • FAQ and comparison sections
  • structured data where appropriate
  • crawlable public HTML

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Brand Mention

A brand mention means the model names your brand in its response. Mentions are broader than citations: AI may mention a brand without citing its website. HaloX helps you identify where your brand appears, where competitors appear instead, and which topics need stronger category, comparison, or educational content.

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Prompt Set

A prompt set is a group of buyer-style questions used to monitor AI answers over time. Good prompts are:
  • close to real buyer questions
  • specific enough to reveal intent
  • relevant to a category or problem
  • likely to include competitors
  • written in the target market language
best GEO tools for B2B SaaS
how to measure AI search visibility
SEO vs GEO platform comparison
how to get a brand cited by ChatGPT

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How Site Audit connects to GEO

Site Audit checks whether pages are technically healthy and easy for AI systems to understand. GEO performance can be weak even with a technically fast site, but crawlability, structured data, content evidence, and clear page structure all influence citation potential.

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