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HaloX Docs page thumbnail summarizing HaloX core concepts: GEO, AVI, citation rate, source visibility in five cards
HaloX is a GEO platform for operating how a brand is discovered, mentioned, sourced, and cited inside AI search answers. Traditional SEO manages visibility on search result pages. HaloX adds the AI answer layer: how ChatGPT, Gemini, Perplexity, Google AI Overview, and similar engines describe the brand and which sources they trust.
HaloX dashboard and sidebar
HaloX dashboard and sidebar

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The operating loop

1

1. Diagnose the foundation

Use Site Audit to check web health, bot access, schema, metadata, performance, and page issues.
2

2. Measure AI visibility

Read AVI, citation rate, source visibility, brand mentions, and question coverage together.
3

3. Prioritize prompt and keyword clusters

Separate branded, non-branded, comparison, buying-review, local, and vertical questions.
4

4. Execute content and source work

Use Content Factory to create definitions, FAQs, comparison tables, evidence blocks, and citable pages.
5

5. Report weekly movement

Track the same prompt sets and metrics over time so teams can explain what changed and what to do next.

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Who uses HaloX?

Product map

See how the app surfaces connect.

Guides

Choose a workflow by situation.

Glossary

Understand GEO, AVI, AEO, AIO, and LLMO terms.

Reports

Turn movement into customer or executive reporting.

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Meeting-ready sentence

“HaloX helps teams operate how their brand is discovered, mentioned, sourced, and cited inside AI search answers through diagnosis, strategy, content execution, and weekly reporting.”

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Core terms