What is this feature?
GEO Dashboard is the starting point for reading AI visibility, citation health and site readiness before choosing weekly priorities. It is a decision point in the HaloXdiagnose → measure → prioritize → execute → report loop. Teams use it to read the current signal, split the cause, and decide the next content, source, technical, or reporting action.
HaloX app location
Inputs and outputs
| Area | What it includes | Example |
|---|---|---|
| Inputs | Site brand strategic prompts clusters source candidates | Brand name non-branded prompts competitors owned URLs |
| Signals | Scores answers sources citations web health gap types | AVI citation rate source visibility urgency GEO opportunity |
| Outputs | Next priority and reporting sentence | Technical fix content brief source work weekly report note |
What should you look at first?
1. Summarize the state in one sentence
Replace “the score is low” with a cause-based sentence such as “official citations are weak for non-branded comparison prompts.”
2. Split the cause into four work types
Move technical blockers to Site Audit. Send question gaps to Prompt Analysis, source gaps to Citation Tracking, and content gaps to Content Factory.
Main cards, tabs, or metrics
| Area | What to inspect | Decision standard |
|---|---|---|
| Current signal | Score card answer source or page issue | Baseline and week-over-week movement |
| Gap | Weak prompt source content or competitor advantage | Why the team should act |
| Priority | Urgency GEO opportunity AIO fit SEO foundation | What should happen this week |
| Next action | Content technical source or report work | Whether it can have an owner and deadline |
Practical use cases
| Situation | What to do with this feature | Output |
|---|---|---|
| Before a customer meeting | Find weak prompt sets and source gaps. | One-page diagnostic summary |
| Internal execution meeting | Choose this week’s content, technical, or source tasks. | Ticket or content brief |
| Executive/customer reporting | Explain cause and next action, with the score. | Weekly report or export |
| SEO/GEO strategy | Read SEO foundation and AI answer signals together. | Strategy Map and keyword clusters |
How to explain it in meetings
“This feature shows how far the brand travels inside AI search answers and what content, source, or technical action should happen next.” Avoid customer names, real URLs, and internal KPIs in public documentation.FAQ
Does this feature complete the decision by itself?
No. HaloX features are connected. A signal in GEO Dashboard should move into Site Audit, Strategy Map, Content Factory, Citation Tracking, or weekly reporting.Do scores map directly to business results?
Most GEO metrics are leading indicators. Mentions and citations usually move first; traffic, branded search and conversion prompts are checked later.Related guides and concepts
Quickstart
Start the first 30-minute workflow.
Reading scores
Translate metrics into meeting language.
GEO glossary
Understand GEO, AVI, citation rate, and source visibility.
Reports
Turn movement into reporting language.
How to read the main KPI cards
| KPI | What it means | Basis | How to interpret it |
|---|---|---|---|
| Brand Coverage | Share of AI answers that mention the brand | Runs where the brand appears in answer text | Low coverage means AI answers do not recall the brand often enough. |
| Source Coverage | Share of runs where the brand domain is used as evidence | Runs where a brand source is detected | Source without Citation is a hidden opportunity. |
| Citation Coverage | Share of runs where the brand URL/domain appears as a final cited source | Runs with detected brand citation | This is the strongest GEO signal; read it before generic visibility. |
| Share of Voice | Brand share among AI-answer cited sources | Per-engine citation share, interpreted across engines | A high value in one engine only may mean engine bias, not full coverage. |
| Hidden Opportunity | Questions where the brand is sourced but not cited | Source exists, but final citation is missing | These pages may convert to citations with better answer fit and evidence structure. |
Brand, Source, Citation funnel
| Stage | Meaning | Next action |
|---|---|---|
| Brand | AI answer mentions the brand name | Check whether positioning and brand description are clear. |
| Source | AI uses the brand domain as supporting evidence | Review official docs, pricing, feature, and case pages for trust signals. |
| Citation | AI answer displays the brand URL/domain as a final source | Treat this as the strongest GEO signal and compare it with competitors. |
Turning dashboard signals into actions
| Situation | Interpretation | Next action |
|---|---|---|
| Brand is high, but Citation is low | AI knows the brand but does not select brand sources | Strengthen source credibility, structured data, and FAQ-style evidence. |
| Source exists, but Citation is missing | AI considered the source but did not expose it | Treat it as a hidden opportunity and improve title and answer paragraphs. |
| Competitor SOV is high | Competitors own AI-answer source visibility | Compare competitor source pages with the matching brand pages. |
If you need the service metric definitions
Terms such asrank, search volume, trend, AI, PAA, Citation Rate, Share of Voice, and gap type are explained in the screen metrics glossary. Use it when a KPI on this page needs a plain-language definition and a link back to the screen where it appears.