Keyword Status: SEO and GEO opportunities by list and network

What is this feature?

Keyword Status is a HaloX Pro sidebar feature. It is an operating surface, not a reporting-only screen for deciding the next action.

HaloX Pro mode Keyword Status list tab showing rank, AI citation, volume, and progress filters — Keyword Status list tab in Pro mode

The Pro-active list tab shows rank, AI summary citation, volume, trend, and next-work status together.

HaloX Keyword Status KPI cards summarizing total keywords, tracked keywords, and SEO/GEO status — KPI cards for narrowing keyword status

The KPI cards establish whether the keyword portfolio is growing, where tracking effort is concentrated, and how SEO/GEO signals are moving.

HaloX Keyword Status table showing keyword rank, AIO citation, volume, trend, and action status by row — Keyword table for choosing execution targets

The table turns each keyword into a decision: content brief, Strategy Map handoff, or report evidence.

How should you read the KPI cards?

The top cards summarize the entire keyword list. First check whether the brand appears in search results and AI answers, then narrow the competitor-leading keywords.

KPI	What it means	Basis	Example reading
Top 10 Keywords	Number of tracked keywords where the brand domain appears within Google top 10 results	Latest Google SERP analysis where the brand domain’s best detected rank is 10 or lower	`19 / 100` means 19 of 100 tracked keywords are in first-page range; the rest need SEO visibility work or may not have enough data yet.
AIO Citation	Citation state for keywords where AI Overview is detected	Latest SERP analysis of AI citation results. Green means brand cited, red means competitor cited, amber means both, and gray means AI Overview exists but neither side is cited.	A large red segment means AI answers exist, but competitors are being used as sources first.
Brand Position	Search ownership state across the tracked keyword set	Compares the best rank of the brand domain and competitor domains in organic results	A large competitor segment means the first review should focus on SERP ownership and competitor domains before changing content copy.
Avg Position	Average brand rank across keywords that have a detected brand rank	Keywords without rank are excluded from the average; ranked keywords use their best detected rank	Avg position 7 means the ranked subset averages position 7. It does not mean every tracked keyword ranks at position 7.

What do the table metrics mean?

Column	On-screen value	Meaning	How to interpret it
Rank	`#6`, `#10`, `-`	Best detected brand or competitor position for the selected search engine	In Google mode, a blue badge means brand rank. In Naver mode, a green badge means brand rank. Red means competitor best rank. `-` means the snapshot has no matching brand or competitor rank, or no analysis data.
AI	Bot icon or `-`	AI Overview or AI-answer citation state	Blue bot means brand cited. Red bot means competitor cited. Gray bot means AI Overview exists but no brand or competitor citation was detected. `-` means AI Overview was not detected.
Volume	`70`, `49.5K`, `< 10`	Monthly search-demand estimate for the keyword	Values come from Google Ads-style search volume. Missing or very low demand appears as `< 10`. Low volume can still matter for branded or conversion questions.
Trend	Mini line chart or `-`	Recent movement in search demand	A rising line usually points to growing demand. A falling line usually points to shrinking or seasonal demand. `-` appears when trend data is insufficient.
PAA	Blue question-count badge	Number of People Also Ask questions collected from Google SERP	A higher number means more FAQ, comparison, and how-to question candidates for content expansion.
Related	Purple link-count badge	Number of related searches or adjacent keyword candidates	A higher number suggests the keyword may need a cluster or series, not a single article. Open the badge to review addable tracking candidates.
TTR	`LOW`, `MEDIUM`, `HIGH` with a judgment window	Content recheck cadence	Based on SERP publication dates and topic freshness. `HIGH` means a shorter review cycle, while `LOW` means the topic can be checked less often.
Progress	Status chip or `—`	Content production, publishing, and judgment state connected to the keyword	Before publishing, it is an execution candidate. After publishing, approaching judgment windows become monitoring candidates. `—` means no content progress is connected yet.

Example decisions

Situation	Interpretation	Next action
Rank is top 10, but AI is `-` or competitor-cited	The brand is visible in search but not strong enough as an AI answer source	Use PAA and related questions to add FAQ sections, evidence statements, and source links.
Volume is low, but PAA and related counts are high	The keyword may be more valuable as a question cluster than as one high-volume term	Open the Network tab, group related questions, and create a content brief.
Competitor rank and competitor AI citation both appear	Competitors are ahead in both search results and AI answer sources	Filter competitor-leading keywords and prioritize them in Strategy Map.
TTR is `Fast`, but Progress is `-`	The topic changes quickly, but no content work is connected yet	Send it to Content Factory for a fast response article or update task.

Key tabs and subfeatures

List
Network

Narrow work by filters, status chips, search, locale, rank, AIO, and freshness.

HaloX Pro mode Keyword Status network tab showing keyword clusters and related-search graph — Network tab for reading keyword relationships

The network tab turns individual keywords into clusters and citation-gap structures that can be handed to Strategy Map or Content Factory.

HaloX Keyword Status network crop showing the central keyword graph with a related-keyword panel — Network graph with related-keyword panel

The graph shows how keywords connect, while the side panel suggests terms that can expand the same content cluster.

How to use it

1. Summarize the current state in one sentence

Do not read the score or list mechanically. Explain the cause and the next action.

2. Inspect causes across tabs

Check lower cards and detail panels as well as the top of the screen.

3. Move the signal into a guide or output

Connect the finding to a content brief, site fix, report, or export.

If you need the service metric definitions

Terms such as rank, search volume, trend, AI, PAA, Citation Rate, Share of Voice, and gap type are explained in the screen metrics glossary. Use it when a KPI on this page needs a plain-language definition and a link back to the screen where it appears.

Pro sidebar feature map

See where this feature sits in Pro mode.

Lite and Pro modes

Understand the workspace depth model.

Reading scores

Turn metrics into meeting language.

GEO report example

Package results into a report output.

Get started

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Keyword Status: SEO and GEO opportunities by list and network

What is this feature?

How should you read the KPI cards?

What do the table metrics mean?

Example decisions

Key tabs and subfeatures

How to use it

If you need the service metric definitions

Pro sidebar feature map

Lite and Pro modes

Reading scores

GEO report example

​What is this feature?

​How should you read the KPI cards?

​What do the table metrics mean?

​Example decisions

​Key tabs and subfeatures

​How to use it

​If you need the service metric definitions

​Related docs

Pro sidebar feature map

Lite and Pro modes

Reading scores

GEO report example

What is this feature?

How should you read the KPI cards?

What do the table metrics mean?

Example decisions

Key tabs and subfeatures

How to use it

If you need the service metric definitions

Related docs