What is this feature?
Keyword Analysis is a Pro-mode analysis feature that connects GSC/GA4 search performance with HaloX GEO decisions. Keyword Status shows which keywords need attention; Keyword Analysis explains whether the cause sits in queries, pages, search demand, or AI citation readiness.
What should you inspect?
| View | What to check | Operating decision |
|---|---|---|
| Queries | Impressions clicks CTR and average position | Improve intent coverage, titles, and FAQs |
| Pages | Which URLs receive traffic or could become citations | Improve entity hubs, product pages, and blog pages |
| Period comparison | Week-over-week or month-over-month movement | Write weekly-report cause statements |
| SEO × GEO | Keywords strong in search but weak in AI answers | Improve sources, evidence, and structure |
Operating sequence
1. Pick priority keywords from Keyword Status
Start with drops, uncited keywords, stale topics, and competitor-heavy queries.
2. Separate query and page causes in Keyword Analysis
Decide whether the problem is demand, page quality, evidence, or AI readability.
How to read the core KPIs
| Metric | What it means | Basis | How to interpret it |
|---|---|---|---|
| Top 10 Keywords | Number of keywords where the brand domain ranks in Google top 10 | Latest SERP analysis where the brand domain’s best detected rank is 10 or lower | A low ratio means many tracked keywords are still outside first-page visibility. |
| Average Position | Average search position across keywords where the brand has a detected rank | Keywords without a brand rank are excluded; lower is better | An average around 12 means many keywords are close to first-page range but still need structure and content work. |
| AIO-cited Keywords | Keywords where AI Overview is detected and the brand is cited | Combines AI Overview detection with brand citation status | If ranking is strong but AIO citation is weak, strengthen answer-ready evidence and source links. |
| SEO Score | 0-100 score combining rank, brand share, AIO coverage, and trend | Position score 40%, brand SOV 30%, AIO coverage 20%, trend bonus 10% | Do not read the score alone; inspect which component is pulling it down. |
| Position Distribution | Count of keywords in 1-5, 6-10, 11-15, and 15+ buckets | Groups the latest detected brand ranks by range | Many 11-15 keywords are near-term improvement candidates. Many 15+ keywords need broader content work. |
Opportunity card definitions
| Card | Basis | Next action |
|---|---|---|
| Quick Win | Low-difficulty keyword where the brand ranks around positions 11-30 | Improve titles, FAQ coverage, internal links, and evidence statements to enter top 10. |
| Missing Keyword | Analysis exists, but the brand domain has no detected organic rank | Check search intent and content fit; send to new content or cluster planning. |
| AIO Gap | AI Overview exists, competitors are cited, and the brand is not cited | Compare competitor sources and strengthen source credibility and answer-ready copy. |
| Coverage Gap | Difference between brand citation rate and competitor citation rate | A negative gap means competitors are taking more AI-answer source visibility. |
Example decisions
| Situation | Interpretation | Next action |
|---|---|---|
| Top 10 grows, but AIO citation is flat | Search visibility improved, but AI answers still do not use the brand enough | Add FAQ sections, source links, and concise definition/evidence sentences. |
| Average position drops, but SEO Score is stable | Some keywords declined, but share or AIO coverage may still support the score | Use position distribution and Top Movers to isolate falling keywords. |
| Quick Wins are high | Many keywords are close to first-page range | Prioritize low-difficulty updates first. |
If you need the service metric definitions
Terms such asrank, search volume, trend, AI, PAA, Citation Rate, Share of Voice, and gap type are explained in the screen metrics glossary. Use it when a KPI on this page needs a plain-language definition and a link back to the screen where it appears.
Related docs
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See where this feature sits in Pro mode.
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