Weekly Report: report AI visibility changes and next actions

What is this feature?

Weekly Report is an independent Pro-mode Monitoring feature. It explains what changed this week, why it changed, and what the team should do next. It is separate from Content Export, which packages deliverables.

HaloX Weekly Report detail screen showing the period, AI search score, average score, key insights, and content cards

The weekly report keeps period scores, key insights, and content execution cards together so teams can explain causes and next actions in meetings. The KPI row separates whether movement came from search, AI citations, or site health, and the summary below turns the cause into a meeting-ready explanation and next action cards.

Sections to inspect

Section	What to check	How to turn it into a report
Summary	AVI, SEO, and GEO movement	What improved and what is blocked
Cause	Keyword prompt site or source reason	Which workstream owns the issue
Execution result	What last week’s work changed	Connect work to signal movement
Next action	Weekly priorities	Assign owner, date, and output

How to read the top KPI strip

KPI	What it means	Basis	Example reading
Top 10	Number of tracked keywords ranking in positions 1-10	Weekly ranking snapshot	Growth means stronger first-page search ownership.
Avg Rank	Average search rank	Average across ranked keywords; lower is better	`—` means the selected report snapshot has no displayable value.
AIO Exposure	Scale of brand exposure in AI Overview	AIO citation rate and keyword count	Read it separately from organic rank.
Brand Citations	Total brand citations in AI answers	Brand citation count from GEO runs or snapshots	Pair it with Citation Rate to understand efficiency.
GEO Citation Rate	Share of AI runs where the brand is cited	Cited Runs / Total Runs × 100	Core weekly GEO outcome metric.
Engine Coverage	Coverage by AI engine	Displayed when engine data exists	`—` means the report does not have enough data for that value.

What scores and deltas mean

Display	Meaning	Interpretation
Delta	Change versus the comparison period	`%p` means percentage-point change, not percent change.
Sparkline	Compact trend line	Uses daily data when available, otherwise weekly snapshots.
SEO Score	Search ranking and search-share movement	If it drops, inspect Top 10, average rank, and missing keywords.
GEO Score / AVI	AI-answer citation, mention, and coverage movement	If it drops, inspect Prompt Status and Citation Tracking.
Unified Score	Summary across SEO, GEO, and web health	Useful for reporting; use lower-level metrics for execution.

Metric definitions by section

Section	Metrics to inspect	Meaning
Site Health	Site Health Score, AI Readiness, Critical/Warning	Checks whether technical and structure issues block visibility.
SEO	Organic Presence, AIO Citation, Brand Position, SERP Features	Reads organic search and AI Overview together.
AIO	AI Search Citation Rate, competitor citation alerts	Shows who is selected as an AI-answer source.
GEO	AVI, Domain Distribution, Category Coverage, Prompt Performance	Reads brand visibility and source ownership across AI search.
Cluster Status	Gap Score, Priority Clusters	Decides which clusters should be executed first.
Content Status	New and lost citations, content changes	Checks whether content work created citation movement.
Action Plan	Recommended actions	Turns the report into this week’s meeting actions.

Report states and export options

Item	Meaning	Basis
Empty State	No report exists for the selected week	Generation can fail if data is missing or permissions are insufficient.
Copy as Markdown	Sharing for meetings or Slack	Copies the report body as Markdown.
Download DOCX	Customer report or proposal use	Exports an editable document file.

If you need the service metric definitions

Terms such as rank, search volume, trend, AI, PAA, Citation Rate, Share of Voice, and gap type are explained in the screen metrics glossary. Use it when a KPI on this page needs a plain-language definition and a link back to the screen where it appears.

Pro sidebar feature map

See where this feature sits in Pro mode.

Reading scores

Translate metrics into meeting language.

Content brief template

Turn signals into execution instructions.

GEO report example

Package findings for clients and executives.

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Weekly Report: report AI visibility changes and next actions

What is this feature?

Sections to inspect

How to read the top KPI strip

What scores and deltas mean

Metric definitions by section

Report states and export options

If you need the service metric definitions

Pro sidebar feature map

Reading scores

Content brief template

GEO report example

​What is this feature?

​Sections to inspect

​How to read the top KPI strip

​What scores and deltas mean

​Metric definitions by section

​Report states and export options

​If you need the service metric definitions

​Related docs

Pro sidebar feature map

Reading scores

Content brief template

GEO report example

What is this feature?

Sections to inspect

How to read the top KPI strip

What scores and deltas mean

Metric definitions by section

Report states and export options

If you need the service metric definitions

Related docs