What is this feature?
Weekly Report is an independent Pro-mode Monitoring feature. It explains what changed this week, why it changed, and what the team should do next. It is separate from Content Export, which packages deliverables.
Sections to inspect
| Section | What to check | How to turn it into a report |
|---|---|---|
| Summary | AVI, SEO, and GEO movement | What improved and what is blocked |
| Cause | Keyword prompt site or source reason | Which workstream owns the issue |
| Execution result | What last week’s work changed | Connect work to signal movement |
| Next action | Weekly priorities | Assign owner, date, and output |
How to read the top KPI strip
| KPI | What it means | Basis | Example reading |
|---|---|---|---|
| Top 10 | Number of tracked keywords ranking in positions 1-10 | Weekly ranking snapshot | Growth means stronger first-page search ownership. |
| Avg Rank | Average search rank | Average across ranked keywords; lower is better | — means the selected report snapshot has no displayable value. |
| AIO Exposure | Scale of brand exposure in AI Overview | AIO citation rate and keyword count | Read it separately from organic rank. |
| Brand Citations | Total brand citations in AI answers | Brand citation count from GEO runs or snapshots | Pair it with Citation Rate to understand efficiency. |
| GEO Citation Rate | Share of AI runs where the brand is cited | Cited Runs / Total Runs × 100 | Core weekly GEO outcome metric. |
| Engine Coverage | Coverage by AI engine | Displayed when engine data exists | — means the report does not have enough data for that value. |
What scores and deltas mean
| Display | Meaning | Interpretation |
|---|---|---|
| Delta | Change versus the comparison period | %p means percentage-point change, not percent change. |
| Sparkline | Compact trend line | Uses daily data when available, otherwise weekly snapshots. |
| SEO Score | Search ranking and search-share movement | If it drops, inspect Top 10, average rank, and missing keywords. |
| GEO Score / AVI | AI-answer citation, mention, and coverage movement | If it drops, inspect Prompt Status and Citation Tracking. |
| Unified Score | Summary across SEO, GEO, and web health | Useful for reporting; use lower-level metrics for execution. |
Metric definitions by section
| Section | Metrics to inspect | Meaning |
|---|---|---|
| Site Health | Site Health Score, AI Readiness, Critical/Warning | Checks whether technical and structure issues block visibility. |
| SEO | Organic Presence, AIO Citation, Brand Position, SERP Features | Reads organic search and AI Overview together. |
| AIO | AI Search Citation Rate, competitor citation alerts | Shows who is selected as an AI-answer source. |
| GEO | AVI, Domain Distribution, Category Coverage, Prompt Performance | Reads brand visibility and source ownership across AI search. |
| Cluster Status | Gap Score, Priority Clusters | Decides which clusters should be executed first. |
| Content Status | New and lost citations, content changes | Checks whether content work created citation movement. |
| Action Plan | Recommended actions | Turns the report into this week’s meeting actions. |
Report states and export options
| Item | Meaning | Basis |
|---|---|---|
| Empty State | No report exists for the selected week | Generation can fail if data is missing or permissions are insufficient. |
| Copy as Markdown | Sharing for meetings or Slack | Copies the report body as Markdown. |
| Download DOCX | Customer report or proposal use | Exports an editable document file. |
If you need the service metric definitions
Terms such asrank, search volume, trend, AI, PAA, Citation Rate, Share of Voice, and gap type are explained in the screen metrics glossary. Use it when a KPI on this page needs a plain-language definition and a link back to the screen where it appears.
Related docs
Pro sidebar feature map
See where this feature sits in Pro mode.
Reading scores
Translate metrics into meeting language.
Content brief template
Turn signals into execution instructions.
GEO report example
Package findings for clients and executives.