Evidence Library: manage product, topic, and source evidence

What is this feature?

Evidence Library is an independent Pro-mode Misc feature. Personas define voice; Evidence Library manages the product, topic, claim, keyword, and source evidence AI answers and content outputs rely on.

Actual HaloX Content Factory evidence review screen showing content trust score, source evidence, and improvement items

Evidence Library becomes useful when claims, keywords, and sources flow into the Content Factory evidence check. Use this evidence view to see whether a draft has enough trusted sources before it becomes citation-ready content.

Data to manage

Data	Meaning	Connected feature
Product	Product, service, or solution facts	Content Factory, Personas
Topic	Industry, problem, and question themes	Strategy Map, Keyword Status
Claims	Statements the brand can make with evidence	Content evidence, proposals
Keywords	Search terms tied to products or topics	Keyword Status and Keyword Analysis
Sources	Official URLs, third-party sources, documents	Citation Tracking and source trust

List metrics and filters

Item	What it means	Basis
Products	Number of product knowledge entities	Entities where type is product.
Topics	Number of topic knowledge entities	Entities where type is topic.
Claims	Number of factual claims linked to entities	Sum of claim stats.
Keywords	Number of keywords linked to entities	Sum of keyword counts.
All / Products / Topics	List filters	Narrow by entity type.
Search	Search by name or slug	Find a specific entity quickly.

What Claims, Sources, and Keywords mean

Term	Meaning	Operating standard
Claim	Factual statement that can support AI answers or content	Read with confidence and verification status.
Source	Official URL or material that supports a claim	Classified as pricing, features, docs, faq, blog, changelog, policy, and similar types.
Keyword	Search or AI-question candidate linked to the entity	Can connect to prompts, content, and clusters.
Confidence	Trust score for a claim	Low-confidence claims are cleanup or re-verification candidates.
Verification	Whether a claim needs checking	Unverified or needs-verification items belong in the verification queue.

Detail tab definitions

Tab	Meaning	Next action
Knowledge	Entity summary and evidence health	Check the overall state first.
Claims	Manage factual statements	Remove expired or low-confidence claims.
Keywords	Manage linked keywords and aliases	Maintain search and prompt expansion candidates.
Sources	Manage official source URLs	Keep source evidence cite-ready.
Settings	Name, slug, description, type, URL, and deletion settings	Treat destructive actions carefully.

If you need the service metric definitions

Terms such as rank, search volume, trend, AI, PAA, Citation Rate, Share of Voice, and gap type are explained in the screen metrics glossary. Use it when a KPI on this page needs a plain-language definition and a link back to the screen where it appears.

Pro sidebar feature map

See where this feature sits in Pro mode.

Reading scores

Translate metrics into meeting language.

Content brief template

Turn signals into execution instructions.

GEO report example

Package findings for clients and executives.

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Evidence Library: manage product, topic, and source evidence

What is this feature?

Data to manage

List metrics and filters

What Claims, Sources, and Keywords mean

Detail tab definitions

If you need the service metric definitions

Pro sidebar feature map

Reading scores

Content brief template

GEO report example

​What is this feature?

​Data to manage

​List metrics and filters

​What Claims, Sources, and Keywords mean

​Detail tab definitions

​If you need the service metric definitions

​Related docs

Pro sidebar feature map

Reading scores

Content brief template

GEO report example

What is this feature?

Data to manage

List metrics and filters

What Claims, Sources, and Keywords mean

Detail tab definitions

If you need the service metric definitions

Related docs