What is this page?
The Product feature map connects HaloX features through thediagnose → measure → strategize → execute → report loop. Start with workspace mode, then move into sidebar menus and feature tabs. Read AVI and SEO together before deciding whether the issue belongs to search visibility or GEO execution.
Workspace structure
| Structure | Meaning | What to inspect |
|---|---|---|
| Lite mode | Fast status reading and next-action selection | Dashboard cards Strategy Map Content Factory Site Audit Weekly Report Export |
| Pro mode | Detailed root-cause operation by feature | Analysis Strategy Execution Monitoring Misc sidebar menus |
| Tabs/views | Different views inside one feature | List/network/matrix, Overview/Issues/Pages/SEO/GEO, strategy/content/evidence |
| Lower scroll area | Operational signals that may not appear at the top | Lower card metrics detail panels CTAs guide links |
Pro sidebar feature list
| Area | Features | Role |
|---|---|---|
| Analysis | Keyword Status Keyword Analysis Prompt Status Prompt Analysis | Find weaknesses across search terms and AI questions. |
| Strategy | Strategy Map, Site Audit | Select priority clusters and technical or AI-readiness issues. |
| Execution | Content Factory, Content Export | Turn strategy into content and deliverables. |
| Monitoring | Monitoring Dashboard, Weekly Report | Confirm improvement and create reporting language. |
| Misc | Personas, Evidence Library | Manage tone, product facts, and evidence context. |
Detailed feature docs
Lite and Pro modes
Compare mode roles, starting contexts, and screenshot rules.
Pro sidebar feature map
Read each sidebar menu as a product feature.
AI visibility dashboard
Understand AVI, SEO, citation rate, and web health cards.
AI Visibility Index
Read AVI through score, source, and web-health signals.
Keyword Status
Use list and network views for keyword opportunities.
Keyword Clusters
Turn question groups into content work units.
Prompt Status
Manage question sets and mention/source/citation status.
Prompt Analysis
Interpret AI answer and competitive patterns.
Citation Tracking
Find source gaps and competitor citations in AI answers.
Strategy Map
Prioritize clusters and opportunities.
Site Audit
Use Overview, Issues, Pages, SEO, and GEO tabs.
Content Factory
Use strategy analysis, writing, and evidence tabs.
Monitoring Dashboard
Track GSC/GA4 and HaloX signal changes.
Keyword Analysis
Separate GSC/GA4 query and page causes.
Weekly Report
Create meeting narratives and next actions.
Content Export
Package client-ready deliverables.
Personas
Manage content tone and role standards.
Evidence Library
Manage product, topic, and source evidence.
How to read the product
1. Start with Lite mode status
Read AVI, SEO, citation rate, and web health together, including lower dashboard cards.
2. Split the cause in Pro mode
Decide whether the cause lives in keywords, prompts, site issues, clusters, content, or reports.
3. Inspect tabs and detail panels
Each tab produces a different decision. Site Audit, for example, must be read through Overview, Issues, Pages, SEO, and GEO tabs.
Related guides and glossary
Quickstart
Follow the first 30-minute operating path.
Reading scores
Turn metrics into meeting language.
Content brief template
Turn feature signals into production instructions.
GEO glossary
Understand GEO, AVI, citation rate, and source visibility.
Core KPIs on the overview screen
| KPI | What it means | Basis |
|---|---|---|
| Unified Score | Combined state across SEO, GEO, and Web Health | When all data exists, uses SEO 40%, GEO 30%, Web 30%. |
| SEO Score | Search ranking and visibility state | Reads Top 10, average rank, AIO citation, and trend together. |
| GEO Score / AVI | Brand mention and citation state in AI answers | Uses AVI when available; otherwise estimates from GEO citation rate. |
| Web Health | Latest site-audit health state | Based on the latest completed Site Audit. |
| Top 10 | First-page keyword count | Brand best rank is 10 or lower. |
| AIO Exposure | AI Overview citation exposure | Checks brand citation among AIO-detected keywords. |
| Traffic Summary | Search, AI-source, and conversion summary | Combines GSC, GA4, and AI-source data. |
What changes between Lite and Pro
| Mode | Screen layout | When to use it |
|---|---|---|
| Lite | Score Hero, main cards, Priority Actions, Trends | To read current state and next actions quickly before a meeting. |
| Pro | Hero Statement SEO/GEO panel Insight Feed Gap Matrix Quick Nav | To diagnose causes and jump into execution screens. |
| Date range / Granularity | Date scope and aggregation level | Compare metrics only when the data scope matches. |
| Banners / status messages | New report, strategy state, keyword expansion prompts | Treat top dashboard messages as this week’s action candidates. |
When to open detailed feature docs
| Signal on overview | Open this doc |
|---|---|
| Keyword rank or Top 10 issue | Keyword Status or Keyword Analysis |
| AI citation or prompt issue | Prompt Status, Prompt Analysis, or Citation Tracking |
| Gap Matrix shows risk | Strategy Map or Content Factory |
| Web Health is low | Site Audit |
| Traffic or conversion trend is unusual | Monitoring Dashboard or Weekly Report |