What should you prepare
When should you use this guide?
Workflow
1
1. Pick queries and pages in Monitoring Dashboard
Start from GSC queries and pages with real impressions or clicks.
2
2. Check candidate page readability in Site Audit
Review title, meta, headings, schema, and bot access.
3
3. Convert search queries into AI questions
Use Prompt Analysis to see which answer and citations the query-like question produces.
4
4. Improve summaries, FAQs, and evidence blocks
Create Content Production briefs for answer-ready definitions, steps, comparisons, FAQs, and links.
5
5. Track page changes in Weekly Reports
Record edited page, target query, answer movement, and citation movement together.
How do you verify the result?
AI Overview candidate table
What commonly blocks teams
Is it a bug if GSC/GA4 numbers and HaloX scores do not match exactly?
Is it a bug if GSC/GA4 numbers and HaloX scores do not match exactly?
No. GSC and GA4 describe search traffic and user behavior, while HaloX AVI, citation rate, and source visibility describe how the brand and sources appear in AI answers. They support the same operating decision but use different measurement units.
Should the same question set be reused forever?
Should the same question set be reused forever?
Keep baseline questions, but add separate sets when products, competitors, or buyer questions change. Do not overwrite the baseline; split the comparison axis so weekly reports can explain the cause of movement.
Where should the guide output be recorded?
Where should the guide output be recorded?
Move evidence into Weekly Report and Exports, and convert actions into Content Production briefs or Site Audit issues. In meetings, report the question group, source gap, and next action together, with the score.
Related docs
AI Visibility Index
Read the core AI visibility score.
Prompt Analysis
Inspect answers and citations by question.
Content Production
Turn findings into briefs.
Weekly Reports
Package changes for meetings.