Documentation Index
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How to read HaloX scores
HaloX scores are not vanity metrics. They are signals for deciding the next action. In customer meetings, the important questions are not only “what is the score?” but “why is it moving?”, “what should we fix first?”, and “how should we report this?”
Reading order
1. Start with AVI Overall Score
Use it as the meeting-level health signal. The number matters less than the weakest sub-metric behind it.
2. Separate SEO and Web Health issues
Decide whether the foundation is traditional search readiness, technical readability, or content structure.
3. Read AVI and citation rate together
Check whether the brand is mentioned, whether your own assets are used as sources, and whether competitors are taking the cited positions.
| App metric | Question it answers | If it is low |
|---|---|---|
| AVI Overall Score | Is the overall search/AI visibility healthy? | Open the weakest sub-metric |
| SEO | Is the traditional search foundation strong? | Run Site Audit and inspect metadata/schema/rankings |
| AVI | Does the brand appear in AI answers? | Check prompt sets and citation tracking |
| Web Health | Can AI and search engines read the site? | Fix performance, accessibility, JS dependency, schema |
| Citation rate | Are your sources cited in AI answers? | Strengthen content structure and source signals |
| Traffic summary | Are search and AI signals turning into visits? | Check GSC/GA4 connections and reports |
Common interpretation patterns
High SEO, low citation rate
Pages may rank, but AI systems do not have clean definitions, tables, FAQs, or cited evidence to reuse. Rewrite the page into a citation-ready structure.
Low Web Health
Fix technical readability before producing more content. Rendering, schema, accessibility, and performance can block AI crawlers.
Low AVI, acceptable SEO
The site may be indexed, but key AI-answer questions are not covered. Rebuild prompt sets and keyword clusters.
High citation rate, low traffic
Source visibility may be improving before clicks follow. Report citation, source share, brand mentions, and prompt coverage together.
Meeting-language FAQ
| Question | Answer |
|---|---|
| “Does a low score mean low rankings?” | Not necessarily. HaloX combines search readiness, AI-answer visibility, source usage, citation signals, and technical readability. |
| “What score is good enough?” | The trend and bottleneck matter more than a fixed universal threshold. The right benchmark depends on industry and prompt set. |
| “Will publishing more content fix it?” | Only if the bottleneck is content coverage or citation structure. If Web Health is weak, technical fixes come first. |
| “What should executives see?” | AVI Overall Score, week-over-week change, top risk, and three next actions. |