Run your first Site Audit and read the results

The goal of Site Audit is not to admire a score. It is to find what prevents AI and search engines from reading and trusting your site.

HaloX Site Audit overview

What should you prepare?

The representative domain and key URLs you want to analyze.
Page groups such as homepage, product pages, newsroom/blog, FAQ, and local pages.
A place to create development tickets or content tasks.
A simple table for reporting cause, impact, and next action.

How do you verify the result?

Check	Good state	Next action
Critical issues	No crawl blockers, missing core metadata, or major rendering blockers	If present, create development tickets first.
SEO foundation	Titles descriptions internal links canonical and sitemap are coherent	Decide content and technical fixes.
GEO foundation	Schema FAQ structured body and source candidates exist	Connect to Content Factory and Citation Tracking.
Page-level issues	Priority URLs are clear	Start with high-impact pages.

What commonly blocks teams?

Problem	Cause	Fix
“We only want to improve GEO”	SEO and GEO are treated separately	SEO accessibility is the foundation for GEO.
Too many issues	The team tries to fix the entire site at once	Start with brand conversion newsroom and local priority pages.
Owner is unclear	Metrics are not translated into responsibilities	Robots/rendering/schema are technical; headings/FAQ/body structure are content.
The team wants only external content	Official-source readiness is underestimated	Fix owned sources first, then design offsite support.

Reading order

1. Start with important issues

A high score matters less than whether AI and search engines can read the site at all.

2. Separate SEO and GEO

SEO is the search foundation. GEO is readiness for AI-answer sources. Weak SEO usually makes GEO unstable.

3. Assign roles to pages

Homepage defines the brand, product pages explain value, newsroom pages provide official messages, FAQ answers questions, and local pages provide branch signals.

4. Split work by owner

Developers, content teams, PR teams, agencies, and customer approvers should each get different tasks.

5. Move priorities into Strategy Map

Do not fix everything at once. Connect high-impact URLs to clusters and questions.

HaloX Site Audit page results

Interpretation patterns from meetings

Scenario	Interpretation	Report sentence
Large platform or financial service	Technical SEO and trust pages should be checked before non-brand GEO expansion	“Before expanding non-brand acquisition, we need to stabilize official sources and technical accessibility.”
Communications team	Newsroom and official statements need to be usable as AI sources	“For AI to cite official messages, newsroom structure and source signals need improvement.”
Local business	Branch URLs and regional FAQ should be separated	“Local recommendation visibility requires branch pages and local question sets.”
Global expansion	English pages SSR/CSR schema and hreflang should be checked	“English GEO starts with crawlable category definitions.”

Next action categories

Category	Examples	Related doc
Development ticket	robots sitemap rendering schema canonical	Site Audit
Content fix	titles descriptions H2 FAQ internal links	Content Factory
Strategy decision	which URL or keyword to fix first	Strategy Map
Reporting	weekly improvement and expected impact	Weekly Reports

Onboarding for teams using HaloX for the first time How to read HaloX scores

Core operations

Content execution

Engine-specific AI search optimization

Vertical playbooks

Integrations

Templates and outputs

Long-tail search execution

Problem-led AI search fixes

Korean AI search

Free diagnosis and lead assets

Run your first Site Audit and read the results

What should you prepare?

How do you verify the result?

What commonly blocks teams?

Reading order

Interpretation patterns from meetings

Next action categories

​What should you prepare?

​How do you verify the result?

​What commonly blocks teams?

​Reading order

​Interpretation patterns from meetings

​Next action categories

What should you prepare?

How do you verify the result?

What commonly blocks teams?

Reading order

Interpretation patterns from meetings

Next action categories