What should you prepare
When should you use this guide?
Workflow
1
1. Fix tracked questions in Prompt Status
Group brand recommendation, alternatives, problem-led, and buying questions into repeatable sets.
2
2. Read answer position in Prompt Analysis
Record whether the brand appears first, mid-list, near the bottom, or not at all.
3
3. Move competitor co-mentions into Strategy Map
Treat competitor co-mentions as a comparison axis and connect them to content actions.
4
4. Check citation evidence
If the brand appears but citations favor competitors or third parties, prioritize source work.
5
5. Report by question group
Use meeting language such as “entered candidate set in 3 of 5 comparison questions.”
How do you verify the result?
Rank tracking record
What commonly blocks teams
Is it a bug if GSC/GA4 numbers and HaloX scores do not match exactly?
Is it a bug if GSC/GA4 numbers and HaloX scores do not match exactly?
No. GSC and GA4 describe search traffic and user behavior, while HaloX AVI, citation rate, and source visibility describe how the brand and sources appear in AI answers. They support the same operating decision but use different measurement units.
Should the same question set be reused forever?
Should the same question set be reused forever?
Keep baseline questions, but add separate sets when products, competitors, or buyer questions change. Do not overwrite the baseline; split the comparison axis so weekly reports can explain the cause of movement.
Where should the guide output be recorded?
Where should the guide output be recorded?
Move evidence into Weekly Report and Exports, and convert actions into Content Production briefs or Site Audit issues. In meetings, report the question group, source gap, and next action together, with the score.
Related docs
AI Visibility Index
Read the core AI visibility score.
Prompt Analysis
Inspect answers and citations by question.
Content Production
Turn findings into briefs.
Weekly Reports
Package changes for meetings.